Midlands Gives Day, the annual 18-hour, online giving challenge hosted by Central Carolina Community Foundation, had a record-breaking year raising an estimated total of $3,321,683 via 22,477 individual gifts — the largest amount and most donations the online giving event has ever seen.

To help local nonprofits overcome the impact of COVID-19, the seventh annual Midlands Gives Day took place May 5. This year, 416 nonprofits — the highest number of participants to date — raised funds that will help them continue providing critical services to the community. To view the 2020 leaderboard of gifts and prizes, visit www.midlandsgives.org/leaderboards.

“We are extremely grateful for the thousands of everyday philanthropists who came together virtually to support our community during the pandemic,” says JoAnn Turnquist, president and CEO of Central Carolina Community Foundation. “We couldn’t have asked for a better outcome. The pride displayed across our region on Midlands Gives Day was unmatched. Thank you to our donors, our partners, and our participants for a day full of joy, generosity, and record-breaking milestones.”

This year, 416 nonprofits across the 11 Midlands counties served by the Community Foundation participated in Midlands Gives. Ranging from health and human services to youth development, education and more, almost all nonprofits received at least one donation, ensuring their vital work can continue to support the community.

Since the inception of Midlands Gives in 2014, Central Carolina Community Foundation has raised more than $12.6 million for hundreds of local nonprofits. Each year, thousands of everyday philanthropists come together to support the positive impact nonprofits have on the region’s well-being.

The generosity of individual donors is enhanced by corporate supporters.

“Our generous corporate philanthropy champions provided over $150,000 in prize incentives to inspire individuals across the community to give,” said Turnquist. “Corporations and local businesses understand the importance of philanthropy. Their support during Midlands Gives, and throughout the year, helps the region thrive.”

Midlands Gives is one of hundreds of giving days that take place in cities across America throughout the year. This year, the online giving day took place the same day as #GivingTuesdayNow, a global day of giving and unity in response to the unprecedented need caused by COVID-19.

The Midlands Gives platform was again hosted through CiviCore. One hundred percent of each contribution, less the 2.1 percent credit card fee and 2.8 percent CiviCore technology fee, went directly to the donor’s selected nonprofit; the Community Foundation received no fees from Midlands Gives. Additionally, the Foundation covered the customary 2.8 percent CiviCore technology fee for all Midlands Gives donations through April 2020 to provide additional funds to help support nonprofit organizations during the pandemic.

Corporate Philanthropy Champions — including Dominion Energy, Aflac, Nephron Pharmaceuticals Corporation, BB&T now Truist, BlueCross BlueShield of South Carolina, and more — provided financial incentives, matching gifts and prizes for nonprofits May 5, amplifying individuals’ contributions of $10 or more. The full list of prizes and the nonprofits awarded each prize can be found at www.midlandsgives.org/prizes.

Several donors throughout the Midlands also provided additional dollar for dollar matches for nonprofits. More than $1 million in matching dollars was raised to inspire giving May 5. This includes $484,000 in matching funds for 175 nonprofits provided by The Cheerful Giver, an anonymous donor who gives through Central Carolina Community Foundation.

The Community Foundation again implemented Early Giving from April 21 – May 4, allowing early donations to count toward Midlands Gives day leaderboard totals. More than $300,000 was raised in advance of giving day.